Fashion. It’s one word that makes my heart skip a beat. It’s what moves me, what excites me and the field where I want to one day have a full fledge career. In January of 2015, I started this blog TheArisgold.com in hopes to ignite my passion while I was still working my 9-5. I realized quickly that I wasn’t your typical fashion blogger. Typical fashion bloggers love shopping the newest trends. Most of them have the money to blow. They promote brands by posting new outfits daily while looking fabulous. While at times, this approach worked for me, it didn’t ignite my passion and more so de-motivated me. Something needed to change.
3 Reasons Why I am not Your Typical Fashion Blogger
ROI – First off, I learned that my degree and love of finance worked against what fashion bloggers promote. Let me explain. In finance, we talk numbers. When it comes to ROI (return on investment), shopping is probably the worst way to spend your money. Smarter options would be to invest your money in something that will MAKE you money. While I understand this isn’t realistic in the world of fashion, it was something I struggled with.
Why it doesn’t alight with the typical fashion blogger: Fashion Bloggers encourage you to shop and spend your money on things they are promoting. Businesses that are paying them want to see sales. How can my sole job as a fashion blogger be to get people to spend their hard earned money on things and things alone?
ADS – I’ve never liked advertisements. Traditionally, I think advertisements were used to genuinely reach consumers that wanted your product or could benefit from it. In this day and age, a lot of advertisers are solely trying to get you to buy buy buy with no care in the world if you really need the product. I don’t watch television commercials, I paid $3.99 to not have commercials on Pandora and I even try to avoid looking at billboard ads. Now, advertisements are all over our computer screen while we browse the web, it’s on our Facebook feed and it’s all over fashion bloggers posts. While once upon a time advertisements were made to introduce a product that could be beneficial to you, in this day and age. I feel companies don’t care for your best interest, they only care about the money.
Why it doesn’t alight with the typical fashion blogger: Bloggers get paid or gifted free product to promote a product on their social media platforms and blog. While this isn’t always a bad thing, think about all of the flat tummy tea and the sugar bear hair vitamins posts. Bloggers try and only promote things they like or use but it’s often not the case.
MORE MORE MORE – Recently, my averse for overconsumption has crept into my love of fashion. It started off with tv shows that showed off huge homes with triple as many bedrooms and bathrooms as one would need. The boom of fast fashion has always made me think about the amount of clothes people were buying buckets of at a cheap price. The quality of some of these clothes just terrified me. Researching the business of fashion and understanding how massive the fashion industry is has led these frightening facts. More than 150 billion garments are produced annually, enough to provide 20 new garments to every person on the planet, every year. The average American throws away 70 pounds of clothing a year. Do we really need all these new clothes?
Why it doesn’t alight with the typical fashion blogger: Fashion Bloggers push more and more content to promote more and more products to get you (the consumer) to buy them. This just contributes to the overcomsumption mentality.
This is where I’ve been struggling to find my voice in the endless sea of fashion bloggers who don’t have a problem promoting products to their following and encouraging them to buy more and more. I am shifting my focus to align my blog with my views while encouraging fashion, but not all that other stuff.
My New Focus
Thrifting: Recycling and reusing clothes is a benefit to the environment and promotes people to not buy from department and retail stores.
Why it aligns with my views: Thrifting promotes sustainability by recycling clothes that could be sent to landfills. It is also budget friendly and can even have a ROI if resold for a higher price.
Find Your Personal Style: Know what works for you and know what doesn’t.Only buy or keep what you will use.
Why it aligns with my views: Lets find out what your style is; what silhouettes and trends you rock with. Stop buying what advertisers push you to buy so you can have a closet that screams more but has less.
Brand Reviews: Which brands really push sustainability and quality products?
Why it aligns with my views: I’d like to find brands that are promoting social and environmental sustainability through their business practice. The fashion industry is the second biggest polluter of freshwater resources on the planet. Lets support brands that are trying to fix that.
Support Local and Small Businesses: As an entrepreneur myself, I want to help other hard working peers.
Why it aligns with my views: As the fashion industry in Los Angeles grows, there will be (and already are) brands emerging and choosing Los Angeles, I want to continue to support my peers and other small businesses to promote their products and vision.
While this is a work in progress, I hope you can enjoy this journey with me on how we can make fashion more than just the bottom line on some financial document. Style doesn’t have a price tag, and lets prove it.